Understanding Hoarding Graphic Signage: Benefits for Your Business
What is Hoarding Graphic Signage?
Hoarding graphics refer to the signage applied to hoardings, which are temporary structures set up around construction zones or sites. These structures are designed to hide and protect ongoing work, but they also serve a secondary purpose: becoming a canvas for eye-catching and informative graphics. Hoarding graphics are often found in shopping centres, retail spaces, and ground-level construction zones, and they can be used both indoors and outdoors.
The Purpose of Hoarding Graphics
The graphics displayed on hoardings are powerful tools for advertising, creating brand exposure, and public information. They can generate excitement about upcoming developments, inform people about news related to the area, and create a visual representation of what’s to come. Whether it's a new store, a luxury apartment complex, or a revitalised public space, hoarding graphics offer a sneak peek that builds anticipation and keeps the public engaged.
The Benefits of Hoarding Graphic Signage
Aesthetic Appeal: While a hoarding may cover up a construction area, the graphics can transform it into a visually appealing display. This adds a creative touch to an otherwise dull and obstructive structure.
Informative Tool: Hoarding graphics inform the public about what’s being created at the site, building excitement and anticipation. Whether it’s the opening of a new store or the development of a residential complex, clear and attractive signage can spark curiosity and interest.
Branding Opportunities: Hoarding graphics provide an additional platform for branding and advertising. They offer a professional look that aligns with your business’s image, giving your brand visibility in high-traffic areas.
Challenges with Hoarding Signage
Despite their benefits, hoarding graphics are temporary by nature. This can sometimes make it difficult to justify the costs, especially for short-term projects. However, with the right design and strategy, even short-term hoardings can be cost efficient and offer significant value by capturing public attention and enhancing brand recognition.
Types of Hoarding Graphics and Solutions
When it comes to hoarding graphics, businesses have several options to choose from depending on the nature of the hoarding, the available space, budget, and the duration for which the hoarding will be in place. Below are the common types of hoarding graphic solutions and the benefits they offer:
1. Full Hoarding Skin
A full hoarding skin covers the entire surface of the hoarding structure with a continuous, graphic. This option offers a visually impactful solution, as it transforms the hoarding into a large canvas for branding, advertising, or storytelling.
Key Advantages:
Draws attention from a distance and provides a clear, bold message.
A full skin provides larger artwork spaces so that your branding and messaging are presented consistently. This is more beneficial for high-profile projects or locations with heavy foot traffic.
2. Belly Band Strip
A belly band strip is a solution that provides a simple yet effective way to display branding or information without covering the entire hoarding surface. This is a more budget-friendly option where a strip of graphics is applied around the midsection of the hoarding from end to end.
Key Advantages:
Cost-Effective: By covering only a portion of the hoarding, a belly band strip is a more economical choice, making it ideal for projects with strict budgets.
Targeted Messaging: This approach allows you to focus on key messages or branding elements, placing them at eye level where they are most likely to be noticed by passing by traffic.
3. Vinyl Cut Lettering & Icons
Vinyl cut lettering and icons offer a minimalist yet highly effective approach to hoarding graphics. This solution involves cutting out individual letters, logos, or icons from vinyl and applying them directly to the hoarding surface. While it may seem simple, this technique can be used creatively to cover the entire hoarding space, making it feel like a cohesive and integrated graphic.
Key Advantages:
Minimalist Aesthetic: The clean lines and simple design of vinyl cut lettering and icons lend a modern and professional look to the hoarding. It’s a great choice for brands that value subtlety and elegance.
Creative Use of Space: By strategically placing the vinyl cut elements across the entire hoarding surface, you can create a design that feels like a unified graphic, even though it uses less material. This approach can also give the illusion of a more extensive display without the cost of a full hoarding skin.
Cost-Effective: Since this method requires less material and labour compared to a full hoarding skin, it is a smart and economical choice, especially for short-term projects or when working within a limited budget.
Hoarding graphics are more than just temporary signage—they are an investment in your brand’s visibility and public engagement. By choosing the right solution, you can take advantage of turning a construction site into a compelling advertisement for your business.
