Retail Signage Case Study: Dee Why Skin Cancer and Cosmetic Clinic

Dee Why Skin & Cosmetic Clinic were relocating their clinic to a new commercial space on Pittwater Road in Dee Why. This area had the promise of much increased foot traffic and visibility.

One Creative was engaged by the clinic to support the business and enhance their brand presence in this new prime location. The scope of work included graphic design, print and installation of the entire project.

Their brief was to optimise the entire outer area of the clinic, maintaining Dee Why Skin & Cosmetic’s brand identity across all components. The various signage elements included large window decals, acrylic entry light box, glass frosting, parking signs, and a fabricated under awning sign box.

The exterior large window decals are the main feature of the creative capturing the attention of passing traffic. Other small window decals allow for brand messaging and call to action business details.

The acrylic light box in the entry adds to the aesthetics of the reception area. The design of their Sun logo, keeps the brand consistent upon entry.

Glass frosting in the reception area also provides privacy without compromising natural light.

Overall the execution of this retail signage project has increased brand visibility of the business and supported Dee Why Skin & Cosmetic Clinic’s new location.